the sapling
$7,200
4–5 week engagement
4–5 week engagement
For a pre-launch founder who needs a real mark to start with.
- Primary logo + glyph
- Core color palette
- One type pairing
- Mini one-page guide
the catalogue · what leaves the bench
for founders who want the whole kit, not a logo and a shrug
Every price below is the real price — set per engagement, drawn by hand, and delivered with a bound field guide. No hourly meter, no mystery line items. Choose a full engagement or a single discipline off the shelf.
01 · the disciplines
four crafts, one bench, worked in order
These are the trades that make a whole identity. In a full engagement they arrive together; on their own, each can be commissioned as à-la-carte work further down the page.
the logo system
A primary mark drawn in graphite before pixels, plus its whole family — a compact glyph for a favicon, a stacked lockup, and a single-line version cut to hold at 6pt on a prescription label or four feet wide on a clinic wall.
the palette
Colors mixed to feel like a clean, well-lit room — tested in daylight and on screen, checked for AA contrast, and named so a nurse and a freelancer reach for the same green.
the letterforms
the field guide
02 · the engagements
three ways to book the whole bench
Billed per engagement, never by the hour. Each includes the live handoff, a bound guideline book, and one revision round after final delivery — because a brand you can’t use isn’t finished. We hold one project at a time.
the grove
$16,800
8–10 week engagement
8–10 week engagement
The full kit for a clinic or app going to market this year.
- Complete logo system + lockups
- Full palette with AA checks
- Display + text type, licensed
- Bound guideline book
- Business card + social templates
the old growth
$28,500
12–16 week engagement
12–16 week engagement
A whole system for a team scaling across products and locations.
- Everything in the Grove
- Sub-brand + product marks
- Illustration + icon library
- Voice + messaging guide
- Team rollout workshop
03 · à la carte
single crafts, taken off the shelf
Already have a brand and need one piece done right? These are commissioned on their own, priced per project. If you later move up to a full engagement within a year, the fee comes off the total.
logo refresh
A careful redraw of an existing mark — kept recognizable, tightened for small sizes and modern printers. Includes glyph and one lockup.
$2,400
palette + type system
A working color set with print, screen and AA values, paired with a licensed display-and-text typeface and a type scale drawn for consent-form legibility.
$3,800
guideline book for an existing brand
Your scattered assets, bound into one field guide — rules, reasons, do-nots and templates, written plainly so the whole team reads them the same way.
$4,600
naming sprint
A two-week hunt for a name a patient can say and a lawyer can clear — a shortlist, the reasoning, and a domain and mark check on the finalists.
$2,900
packaging + label design
Supplement bottles, device boxes, sample kits — dielines, small-print layout and compliance-aware artwork ready for your printer.
from $3,200
social + launch kit
Templates for the day you go live — profile marks, story frames, announcement layouts and a title-slide set, all keyed to your existing brand.
$1,450
04 · the week-by-week
a grove engagement, measured out in weeks — so you always know what’s on the bench. — the velari schedule
These are the marks a typical eight-to-ten week Grove passes through. Saplings run a leaner version of the same rhythm; Old Growth adds rollout weeks at the end.
wk 1The sit-down — learning your practice, patients, and the words they use
wk 2–3Graphite marks at the drawing table; first fork, you weigh in
wk 4Chosen direction refined in daylight; the palette is mixed and tested
wk 5–6Letterforms paired and licensed; the full logo family is cut
wk 7–8The field guide is written and bound; templates assembled
handoffLive walkthrough, tidy labeled files, and one revision round to follow
before you commission
what founders ask about the work
can i start à la carte and grow into a full engagement?
Yes, and we designed the pricing for exactly that. Commission a single craft now, and if you move up to a Sapling, Grove or Old Growth within twelve months, the à-la-carte fee is credited against the engagement total. Nothing you pay for gets thrown away.
what’s the deposit, and when are my dates held?
We take 50% to reserve your slot on the bench; the balance is due at handoff. Because we hold one project at a time, your dates are booked the day the deposit clears — not when the calendar happens to open up.
do you handle regulatory and compliance copy?
We design around the real edges — consent forms, small-print legibility, contrast for older eyes, marks that survive a clinic printer. The compliance and regulatory review itself stays with your counsel; our job is to make sure the design never fights it.
how many revision rounds are included?
Revision rounds are built into each engagement’s schedule, and one more round is included after final delivery. You approve every direction at each fork, so a stalled direction gets redrawn — not upcharged.
start an engagement
tell us which shelf to reach for
Send a note about your company, the service you have in mind, and where you are in the build. We reply within two working days with open dates on the bench.
bench hours
Monday – Friday11am – 5pm
Saturday – Sundayby appointment
VISA
MASTERCARD
AMEX
ACH
50% to hold your dates